case study

Mountain Top Motor Company

Project Info

Mountain Top Motor Company is a pre-owned car dealership in Troy, Missouri, specializing in Trucks, luxury SUVs, Sports Cars, Jeeps and family Sedans.

The Challenge

Changing consumer habits and a challenging economy put a bottleneck on Mountain Top Motor Company’s consistency of sales.

How could “MTMC” create a system to market to customers where they are on social media without breaking their budgets?
CLIENT

Mountain Top Motor Company

DATE

2024 - 2025

SERVICES

On-location Video Production, Short-Form Video Strategy, Video Editing, Paid Social Media Ad Campaigns, Social Media Management

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Mountain Top Motor Company partnered with Imig in February 2024.
Our approach

We implemented a hybrid of its “Completely done for you” system of video marketing along with its “Done with you” video marketing system

RESULTS

Inventory numbers rose and set a record for annual sales

Within 90 days, inventory numbers rose and consistently stayed above average at worst and set monthly records at best. By the end of 2024, with 10.5 months working with Imig, Mountain Top Motor Company set a record for annual sales.
We were on the brink of going out of business. I probably had four or five months left in the gas tank. We’ve completely 180’d this year, what will be my best year on record. Crushing it!
Jon Lang – Owner
Mountain Top Motor Company
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