case study

Midwest Professional Reps

Project Info

Midwest Professional Reps supports restaurant equipment manufacturers and brands across the midwest.

After producing ongoing video content in house, their team was ready to partner with Imig to streamline marketing.

The Challenge

After struggling to produce their own videos in house, Midwest Professional Reps was looking for a marketing partner with a proven track record in hospitality. Imig partnered with MPR to strategize social media campaigns for their major brands, events and product showcases.
CLIENT

Midwest Professional Reps

DATE

2023 - Present

SERVICES

On-location Video Production, Short-Form Video Strategy, Video Editing, Paid Social Media Ad Campaigns, Social Media Content Scheduling & Publishing, Podcasting

SHARE IT
Imig strengthened partnership and client acquisition through content video marketing system. Short-form video strategy built around authenticity and consistency.
Our approach

Showcasing Team Expertise & High-Lighting Client Experiences

Through close partnership, our team helped Midwest Professional Reps showcase exactly why customers can trust them.


We built video content that put real people, real work, and real results in front of the right audience — establishing credibility before a single sales conversation ever happened.

When it was time to push into new markets or support a sales push, we ran targeted video ad campaigns in specific geographic areas to warm up the audience ahead of outreach. By the time their reps made contact, prospects had already seen the brand. They recognized the team, understood the value, and trusted they were working with professionals who deliver.

  • Monthly Reels showcasing full roof replacements
  • On-location filming
  • Educational videos explaining insurance claims
  • Facebook and Instagram video posting, with punchy post descriptions
  • Boosting specifically created paid ads
RESULTS

Support For Expansion

Content for organic and paid campaigns supported expansion efforts across the midwest. Video bolstered authority and visibility that facilitated quick introductions for key partnerships and expansions in multiple states.
They create the content and guide us through the process, but our company still keeps it's own, unique voice. Our content still feels true to our brand.
Eric Reed – Managing Partner
Midwest professional Reps
TESTIMONIALS

Client Feedback & Reviews

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Let’s Build Your Video System

Whether you're building your brand or scaling your social strategy, Imig is ready to deliver a done-for-you video system that works. Let's talk about what’s right for you.
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