Gorilla Roofing is a top-rated roofing company serving the St. Louis and Chesterfield, Missouri areas.
They specialize in full roof replacements. Known for their fast turnaround times, clean jobsites, insurance expertise, and the exclusive Seven-Year Gorilla Guarantee.
The Challenge
Despite having a strong, 5-star reputation, Gorilla Roofing wasn’t growing at the pace the company should.
Their competitors were showing up in online videos - and word-of-mouth alone wasn’t enough to scale Gorilla Roofing — especially outside of storm season.
CLIENT
Gorilla Roofing
DATE
2024 - 2025
SERVICES
On-location Video Production, Short-Form Video Strategy, Video Editing, Paid Social Media Ad Campaigns, Social Media Content Scheduling & Publishing
SHARE IT
Imig implemented its brand-building video marketing system, delivering a targeted, short-form video strategy built around authenticity and consistency.
Our approach
We shot authentic, on-location videos of real jobs
We delivered real results with the real Gorilla team members on shoot — no stock footage, no fluff.
This instantly built credibility and trust.
When hail storm season hit, we immediately ran targeted video ad campaigns in specific geographic areas that were hit by the storm. By the time the Gorilla gang knocked on the front doors of homeowners in the area, they already recognized the Gorilla team.
Homeowners knew they could trust them, knew they were real and knew they were local.
Monthly Reels showcasing full roof replacements
On-location filming
Educational videos explaining insurance claims
Behind the scenes and company culture videos
Facebook and Instagram video posting, with punchy post descriptions
Boosting specifically created paid ads
RESULTS
10x ROI, 12x Conversions, $5M Growth
By strategically boosting custom-built paid ads, we generated tens of thousands of website link clicks and hundreds of thousands of video thru-plays. In just the first year, the campaign delivered a 10x return on investment from direct, converted leads, a 12x increase in visits to the "Get a Quote" webpage, and helped drive a significant revenue jump—from $1 million to $6 million year-over-year.
We knew we had something great with the Gorilla Guarantee. Imig made sure people actually saw it. The videos made us feel like a bigger brand, and the leads haven’t stopped since.
Anthony Lang – Owner
Gorilla Roofing
TESTIMONIALS
Client Feedback & Reviews
Read more from the voices of those who’ve trusted us to elevate their brand and transform their presence online.
“About 80% of our bookings came from social media and their ads. We can’t recommend Imig enough!”
Lamplighter Resort Lake of The OzarksHospitality & Entertainment
“We got a 10x return on investment from Imig’s social marketing system. The results are fantastic and our brand presence is consistent, which is something we never had until now!”
Gorilla Roofing & ConstructionHome Service Brands
“Before we partnered with Imig, we were on the brink and probably had four or five months left in the gas tank. Then we had our best year on record. Crushing it!”
The Mountain Top Motor CompanyAutomotive Dealers
“They helped us close gaps to reach goals across efforts statewide. We broke funding records with their help.”
Alzheimer's AssociationNonprofit & Charity
“Imig’s videos have consistently helped our restaurant brands and business grow. They also helped get me on the Hell’s Kitchen TV series. The best partners for social video a small business can have!”
Executive Chef Trenton GarveyPersonal Branding
Let’s Build Your Video System
Whether you're building your brand or scaling your social strategy, Imig is ready to deliver a done-for-you video system that works. Let's talk about what’s right for you.
