case study

Trenton Garvey / The Blue Duck

Project Info

Trenton Garvey is the executive chef at The Blue Duck in Maplewood, Missouri. The Blue Duck makes everything on their menu in-house.

In 2019 while serving as executive chef, Garvey auditioned to star in Hell’s Kitchen, Young Guns: Season 20, which he later won.

The Challenge

Before the notoriety and recognition, The Blue Duck and Chef Trenton couldn’t get the recognition and traction online they thought they should be getting. And they tried for years.
CLIENT

Trenton Garvey & The Blue Duck

DATE

2018 - 2025

SERVICES

On-location Video Production, Short-Form Video Strategy, Video Editing, Paid Social Media Ad Campaigns, Social Media Management

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The Blue Duck and Chef Trenton partnered with Imig in December 2018.
Our approach

We implemented our “Completely done for you” system of video marketing

RESULTS

Achieved annual sales record and increased revenue by 60%

In 2019, its first full year partnering with Imig, The Blue Duck set an annual sales record. The restaurant has achieved year-over-year records every year since partnering with Imig. From 2019 through 2024, the restaurant has increased revenue by 60%.

Chef Trenton Garvey made it on to Hell’s Kitchen, thanks in part to Imig’s video storytelling audition. Following his victory on the show, Garvey served as the Executive Chef at Gordon Ramsay Steak in Las Vegas and later, The Bedford by Martha Stewart. He returned home to The Blue Duck in late 2023
We see people come in on a daily basis now because of what we’re posting on social media, something we just couldn’t accomplish ourselves and we tried for years.
Chris Rayburn – Owner
The Blue Duck
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