Serving 86 counties in Missouri and 10 in Illinois, the Alzheimer's Association Greater Missouri Chapter works tirelessly to support everyone in their area affected by alzheimer’s and dementia.
The nonprofit offers support to anyone facing Alzheimer’s, advocates for the needs and rights of those facing dementia, and advances critical research towards treatment, prevention, and ultimately, a cure.
The Challenge
How can the Association maximize fundraising at their annual gala with limited resources, to carry out its ongoing mission?
CLIENT
Alzheimer’s Association Greater Missouri Chapter
DATE
April, 2025
SERVICES
On-location Video Production, Video Editing, Last Minute Legend
SHARE IT
The Association partnered with Imig to create and produce two videos to be played at the event before the fundraising auction.
Our approach
We hear the idea that got us started
On-location video storytelling with Alzheimers caregivers and families directly impacted by Alzheimers
Professionally edited videos
Filmed a second video on urgent notice, just five days before the event — affectionately known as the “Last Minute Legend” package
RESULTS
$1.2 Million Fundraised Within 24 hours
The Missouri chapter set a fundraising record, receiving $1.2 million (and counting) within 24 hours of the videos being presented at the Gala.
Thanks to the videos by Imig that we showed at the Gala, we raised $1.2 Million within 24 hours. This shattered our previous records!
Kelly Quinn – Vice President
Alzheimer’s Association of Greater Missouri
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